July 10, 2016 - Bundling and "hassle-free" coverage, SouthWest sales chief Larry Pomarico said, will be the key to selling products to customers with long-term financing. Many of his F&I manager clients give customers a visual presentation of their ownership cycle over five to seven years. Pictured: SouthWest Dealer Services sales rep Matt Bitler works with Val Schaeffer, business manager for Phil Long Dealerships in Colorado Springs, Colo
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In The News
Jun 13
Irvine, CA, June 14, 2016 – SouthWest Dealer Services (SWDS) announced today that SWDS Holdings’ board of directors appointed Vernon Leake Chief Executive Officer. Leake succeeds Eric Hamann, who will now serve as President of SouthWest Dealer Services.
“I am honored and excited to take on this role and work with the leadership team at SWDS to take advantage of the tremendous market opportunity and continue growing our footprint, while providing best-in-class service to our dealer partners,” said Leake.
Jun 12
June 13, 2016 - The key to driving growth is product development -- what's sold and how, said Larry Pomarico, senior vice president of sales for SouthWest Dealer Services. The digital menu presentation is becoming more sophisticated and customizable, he said. And with loan terms stretching as far as 84 months, customers are recognizing the value of F&I products that protect the vehicle. "The days of the backyard mechanic are behind us," Pomarico said.
May 31
June 1, 2016 - Use features, not names, to describe F&I products, advises Peter Velau of SouthWest Dealer Services. Offering an extended service contract often “elicits an automatic, kneejerk, negative reaction,” he says. Focus instead on what the product does. For example, tell customers that toward the end of the finance contract, when the vehicle may be in need of repair, the service plan will pay 100 percent of the cost of parts and labor.
May 10
May 11, 2016 - Explain F&I products with visuals, suggests Peter Velau of SouthWest Dealer Services. “We need to be able to get our point across clearly, concisely and, more importantly, quickly,” he said. Customers will understand GAP more quickly with an illustration that shows what they owe, what their insurance company will pay and the deductible.
May 2
Leading Full-Service F&I Provider Acquires UIG in Chicago and ODM in Seattle
Irvine, CA, May 3, 2016 – SouthWest Dealer Services (SWDS), a leading independent full- service provider of hardware, finance and insurance (F&I) products and training services to auto dealers in the United States, has acquired Chicago-based United Insurance Group (UIG) and Seattle-based Olympic Dealer Marketing (ODM). These acquisitions are part of the company’s strategic plan to expand its financial footprint and expand as a leader in the automotive retail industry.
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