Southwest Dealer Services

Products & Services:

Pete Velau
18 Bunsen
Irvine, CA 92618

Training that Works

Our high standards demand that we help make your sales efforts more profitable. Presented by seasoned auto-industry veterans our training programs have a reputation for helping dealerships realize increasingly higher profit levels.


The company-wide dedication to ongoing client success led to the creation of our training division, SouthWest Dealer Services Training. Founded in 1987 in Orange County, CA this division has maintained a consistent high rate of growth—in large part to its reputation for helping automotive dealers realize increasingly higher profit levels.

Today, our training division has grown to include two training facilities, located in Irvine,CA and Atlanta,GA. These centers allow us to offer dealership personnel from every geographical region of the country easy access to our proven training programs. We are also able to serve local dealerships as well as organizations whose dealerships and personnel are spread across the country, this means much less travel time and cost for employees attending training.

SouthWest Dealer Services Training is a fully AFIP (Association of Finance & Insurance Professionals) accredited training program. SouthWest Training will help your dealership with any needs with becoming fully certified by AFIP.

We offer a variety of training programs for dealership variable operations positions. Our Financial Services training programs, in particular, have led numerous dealerships to increased bottom lines.

Our training programs are driven by three goals:

  • To help dealerships optimize performance in their Financial Services offices.
  • To educate dealership personnel on industry best practices, current affairs, and compliance.
  • To aid Financial Services personnel in achieving high CSI scores.

Dealership Support Seminars

5 Day Finance & Insurance Seminar

  • Learn the 5 steps to brokering loans for profit.

  • Master the only proven method of selling value-added protection packages that maximize your profit and safeguard your customers' automobile investments.

  • When your finance department employees leave this seminar, they'll be prepared to skillfully add any automotive product into their sales presentations.

  • Seminar held at the training center in our Orange County, California headquarters.

  • 1-day seminars are also available at your dealership, with ongoing training support.

3 Day Leasing Seminar

  • A tried and true leasing-conversion seminar exclusively for the auto industry.

  • Learn how to plainly and simply convince customers that leasing is their smartest option (and yours).

  • Discover how to add value (and profit) to lease programs with auto-protection packages plus maintenance and extended-service contracts

  • Updated closing and negotiating   techniques that will increase profits and maintain customer loyalty.

  • Seminar held at the training center in our Orange County, California headquarters.

On Site Traing Services Also Available


All SouthWest Dealer Services Training programs can be customized to fit the specific needs of an individual dealership or the overall operating principles of large dealer organizations. The intrinsic flexibility of our training ensures that we can deliver exactly the kind of training your organization needs to meet its goals. Working with your management team, we can design a custom training program that merges industry best practices with logistical and operational details specific to your organization.